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Santa Monica Facts and Figures
Size: 8.3 square miles
Population: 89,736
Population Density: 11,000+ people per sq. mile
Median Age: 40.4 years
Race/Ethnicity: 78% White, 13% Hispanic or Latino,
9% Asian, 4% Black or African American
Household Stats: 46,917 total occupied housing units
72% renters, 28% owners
38% families, 62% non-family
Median family income: $75,989
Educational Attainment (Age 25+): 53% bachelor’s degree or higher
Total Businesses: 6,553
Total Employment: 73,372
Facts & Figures Data Sources: US Census Data 2010, City of Santa Monica Community Profile 2009-2010 (Median family income, educational attainment figures from US Census Data, 2000. These figures for 2010 Census have not yet been released.); Quarterly Census of Employment and Wages, CA EDD-Labor Market Division, August 2010
Tourism in Santa Monica
Total Visitors: 6.3 million
Total Annual Visitor Spending: $1.115 billion
Average Daily Spending: $118 per visitor
Visitor Sales Tax Revenue: $6.6 million
Tourism Facts Source: SM 2009 Tourism Economic & Fiscal Impacts & Visitor Profile, Lauren Schlau Consulting and CIC Research, Inc.
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