|
As set forth in the Services Agreement approved October 26, 2004, between the City of Santa Monica |
|
and the Bayside District Corporation, the Bayside District Corporation is responsible for promoting the |
|
continued economic revitalization of the Downtown and shall be responsible for programs, projects, and |
|
services that benefit Santa Monica residents, Downtown merchants, property owners, customers and |
|
visitors. Without limiting the generality of the foregoing, and to the extent these duties are funded by the |
|
various business improvement areas, contracts, and other sources of funding received, the BDC shall be |
|
responsible for: |
|
a. Organizing, advising, and/or conducting marketing and advertising campaigns and concierge |
|
programs |
|
for the benefit of the Downtown; |
|
b. Organizing, advising, and/or conducting promotions and special events that attract and benefit |
|
local |
|
residents, customers, and visitors to the Downtown; |
|
c. Assisting the City in helping to coordinate the provision of supplemental maintenance and repair |
|
activities for the streetscape, public areas and other public improvements in the Downtown; |
|
d. Providing advice and recommendations to the City regarding long-term planning and zoning |
|
issues, |
|
preferred retail mix, streetscape and capital improvement projects, public parking projects, |
|
signage, |
|
specific discretionary planning and zoning cases, and developmental strategies in order to |
|
enhance |
|
the economic vitality of the Downtown; |
|
e. Assisting new businesses by providing real estate and other economic information, identifying |
|
sites, |
|
and providing information about the development process; |
|
f. Providing advice to the City about the management of a Downtown vending cart license program; |
|
g. Advising the City on operational issues related to the Downtown on City’s request, from time to |
|
time; |
|
h. Organizing and facilitating filming and special events in the Downtown; |
|
i. Organizing and managing a street performer monitoring program in the Bayside; |
|
j. Advising merchants, property owners, and others having a business interest in the Downtown on |
|
common matters of interest; |
|
k. Serving as a liaison with City on behalf of merchants, property owners, and the general public on |
|
issues affecting the continued vitality of the Downtown; |
|
l. Providing information and cooperating with other local governments and professional |
|
organizations |
|
regarding development or current operations of the Downtown; |
|
m. Upon request of merchants, property owners, or residents within the Downtown, making |
|
recommendations to the City about additional services needed in the Downtown and methods for |
|
funding, that are not provided for by the assessment districts and business improvement areas in |
|
place as of the date of this contract; and |
|
n. Administering or providing services and activities for the Downtown as set forth in the approved |
|
Work |
